Services
Commercialisation & Market Entry
Language a buyer understands, the segments worth aiming at, and a plan to test demand before you spend on a launch.
“The product works, but it is hard to explain to buyers — or hard to move into a new market.”
Who this is for
- Technical teams whose product is strong and whose pitch is not
- Companies entering a second market or a second segment
- Founders preparing for partner, distributor or investor conversations
What you receive
- Positioning and messaging you can hand to anyone on the team
- Target segments with the reasoning written down
- A materials pack ready to send
- A sequenced plan of commercial actions
What the work covers
- Value proposition written in the buyer’s terms, not the engineering team’s
- Customer segments chosen and justified, including the ones to ignore
- Research of one agreed target market
- Commercial materials — deck, one-pager, the answers to the hard questions
- A plan to validate demand, or to structure a pilot
How it runs
- 1Scope agreed — which market, which segments, which materials
- 2Research and drafting
- 3Review session and revisions within the agreed number of rounds
- 4Final pack and a short handover
What we need to start
- Product access or a demo environment
- Current materials, including the ones you are unhappy with
- Any customer or pilot feedback you have collected
- The market or geography you are considering, and why
Format and pricing
Negotiation Readiness
When the conversation matters more than the deck
€1,500–3,000
- Positioning
- Project presentation
- Short-form description
- A list of the materials you are missing
- Preparation for the questions partners and investors will ask
Pricing depends on the complexity and scope of the task. Before any work begins we agree the scope, the timeline and the final price.
Questions
Does this include running the launch?
No. Full market-entry execution, lead generation and sales are separate work, quoted individually. The package prepares you to have the conversations.
Will you guarantee sales?
No. Nobody can. We prepare the case; the market decides.
Contact
Let’s discuss the next step for your project.
Tell us what you are working on and where it is stuck. If we are not the right people for it, we will say so and point you somewhere better.